What Is Digital Marketing? What are the advantages of digital marketing? Why It Matters a lot to both small and large enterprises? These are the most common & important questions asked by every business owner. Internet Marketing or Online Marketing or Digital Marketing these are the same thing. And they can use it to get more ROI return on investment (sales) for your business. This ultimate digital marketing guide to grow business, helps you to take the right decision for your online business promotions
Digital marketing refers to marketing and advertising efforts that use the Websites and online platforms to drive direct sales via electronic commerce. Most of the time Internet marketing efforts are used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines and hence the advantages of digital marketing with other media has increased.
Few Interesting facts of Digital marketing:-
- On average, B2B marketers allocate 28% of their total marketing budget to content marketing.
- 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like
- On average, B2B marketers allocate 28% of their total marketing budget to content marketing
- Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts.
- 28% of companies are prioritizing social selling
- Marketers who use video grow revenue 49% faster than non-video users.
The key components –
This ultimate digital marketing guide to grow business includes the following –
1. SEO – Search Engine Optimization (Off-Page & On-Page)
2. SMM- Social Media Marketing (Facebook, Twitter, LinkedIn, Instagram etc.)
3. SEM or SMO Social Media optimization – Search engine Marketing
4. PPC- pay per Click–Google Adwords
5. Email Marketing – Mail chimp, Aweber, Sendy, Constant Contact
6. Display Marketing through PPC
7. Online reputation Marketing
8. Affiliate marketing and many more components depend on the company services what they promote.
The major advantages of digital marketing are –
- Your need to worry much because you can work with extremely low risk
- Companies save money as cost can be reduction in through automation and use of electronic media
- Quicker response to both marketers and the targeted audiences
- Data monitoring and measure on Real Tiem basis
- Opens the possibility to a market of one through personalisation
- Increased interactivity
- Super fast approach to Increase exposure of your products and business services
- Get global audience and accessibility
Contact Fortune Digital India and take the advantage of Digital Marketing to grow your business.